The trend of charm bracelets and necklaces goes hand in hand with people asserting their independence. Charm bracelets have been around for a long time but they have recently fallen back into style. People like the fact you can customize your look. You can pick different charms for different occasions and there is a fun collectability to charms. You can swap them, borrow them from friends and move them between jewelry.
As a whole sale jewelry supplier or jewelry maker this trend represents great opportunity. With so many styles of charms and so many materials being used to make charms everyone can get in on this trend. The profit margin on charms is high because they require less work and materials than most pendants and other forms of jewelry.
Chances are you can take what you are doing now and apply it to charms. If you work with crystal beads for example, you can easily take the techniques you use making earrings and pendants and apply it to charm making. Just make sure you adhere to the standardized charm system, this mainly applies to the way the charm connects to the jewelry item in question. Other than that you can let your imagination and craft run wild. Look up ‘charms’ online for inspiration.